What are some common social media marketing mistakes businesses make?

In the field of business and entrepreneurship, the promotion of your products and services does not mean it has to be complicated or well spent on. Investing in your business isn’t all about the money you spend, efforts like creativity, earning people’s trust, and being passionate about your own brand can rocket up your brand recognition and possible sales.
As business industries are slowly entering the world of social media marketing, there are possible mistakes companies might be making, mistakes that are of course, avoidable.

Here are some common mistakes YOUR BRAND might possibly be making, rather be safe than sorry!


  • Working without a concrete plan
  • Not having a Social Media Marketing (SMM) team
  • Posting all just for the sake of Posting*
  • Having no diversification*
  • Buying followers or Having NO real followers
  • Avoiding or deleting criticisms like negative comments or feedbacks
  • Making little to no interaction
  • Spamming
  • Being inconsistent*
  •  Not tracking your results.


1. Working without a concrete plan


Despite being bold enough to take risks and just go with the flow, nothing beats a well-organized plan. It helps the business precisely. Organizing a plan will help your brand avoid inconveniences like costly mistakes. It helps the business become efficient and productive. At the same time, it helps you identify your brand’s goal and objectives.


2. Not tracking your results


Not tracking your results in social media is like throwing away all your effort. Even the simple effort of creating your brand on some different social media platforms. Tracking your results give you a view of what campaign possibly works best and where. Tracking gives you the essential information about your business and how it’s doing in a lot of terms. This will help you prioritize time, effort, and resources and could help you avoid unnecessary costs.


3. Posting all just for the sake of posting


Imagine being a boring brand in this generation where creativity is booming. Elk, You don’t want that. Do you? You shouldn’t be just posting content like your products or services all just for the sake of posting. Always remember this, Money isn’t your only investment. You’re supposed to be putting in some effort and creativity there buddy! Work on this with your graphic artists and your chosen web developers! If you have no idea, they could help you out on that and make your visuals come to life!


4. Having no diversification


You shouldn’t be posting the same thing on your social media platforms all the time. Engagement with your followers is a must but posting the same content will possibly make them lose interest. You can increase their engagement by posting different content like personal blog posts, articles related to the business, videos, and images. Or news relevant to your brand’s industry that will peek at your audience’s interests.


5. Buying followers or Having NO real followers


This is very self-explanatory. But buying followers is against each and every social media platform’s community guidelines. Sure it might make you lose hope to see that only a small number of people follow your brand, but everyone starts small. Don’t they? This is why you hustle hard. DO NOT buy followers. No number of followers will prove your brand’s quality.


6. Avoiding or deleting criticisms like negative comments or feedbacks


This generation (even the old generation) isn’t afraid to speak up. Keep in mind that your brand might get negative comments too.
Prove that your brand has nothing to hide. Be professional when you get hate or negative comments. It’s not all the time that there’s something wrong with your brand, but some people just really like spitting hate. If someone comments about your fault, thank them for their “advice” and work on that. If you’re just dealing with a toxic person, the best thing to do is ignore them.


7. Making little to no interaction


Having your profiles up to date but never engaging with your potential clients is a BIG mistake you could be making. Having no or little interaction decreases your brand’s social media presence. Despite having an actual or a physical store that customers or clients can go to, there’s a reason why your social media platforms exist. It’s for your customer’s convenience as well. Good engagement will have you pull off potential clients. Building relationships with them will make them trust your brand enough to make them come back or at least recommend or put up a good word for you and your brand.


8. Spamming


Pulling off customers might be tough. But spamming on different social media platforms won’t be helping your brand. It won’t grab people’s attention and pull engagement on your posts. Spamming will have people annoyed to the point that people might just decide to unfollow you. We suggest you keep up your consistency and persistence by providing knowledgeable and interesting content. Eventually, people will notice it.


9. Being inconsistent


Consistency is the key! You can’t just go on being active for a while and ghosting your social media platforms whenever you don’t feel like it. Therefore having an SMM team puts you inconvenience. They help you in making strategies, planning campaigns, setting goals, meeting deadlines, giving your brand services and products an online reputation, creating content or making up potential content (if you have no social media content creator), promoting content and campaigns (if you have no social media advertiser) and last but not the least, they engage with audiences.



10. Not having a Social Media Marketing (SMM) team
We stan an independent person! But it’s not every time that one person can do all the work. Everyone has a role to play (not just in life but also in work!)


Go get yourself a team that takes up the baggage of handling all your social media marketing responsibilities! A full-service SMM team will work for you to handle your brand’s goals and objectives. They help you with content creating, developing, or planning advertisements for your target market, and of course, engaging with your targeted audience on all of your social media platforms.
Committed mistakes mentioned above? No worries! We all have! The good thing is, you can avoid them the next time around. How to start? create a Social Media Marketing strategy! it helps you to plan, create clear goals, set objectives and keep track of your brand’s progress.
Still not sure how? It’s probably time to get yourself an SMM team that could help you out! By doing this, it will lessen your responsibility of having to do your brand’s work online.


We offer a variety of social media services to help your online presence thrive. From increasing engagement rates, designing graphics and ads for you, or promoting content- we have the perfect service for all your needs!

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